Has the hype around Web 2.0 and Enterprise 2.0 gone too far? Is Web 2.0 revolutionary or evolutionary? Should businesses boldly move forward with Web 2.0 initiatives, or is pausing a sign of healthy skepticism? The economics of information is often counterintuitive. Blindly adopting Web 2.0 techniques without understanding how your organization profits from information may be foolish. This Executive Report examines the slippery and paradoxical nature of the information fueling Web 2.0 and takes a harsh look at some of the claims Web 2.0 proponents have made by shedding new light on this debate.